How did the Artic Monkeys release the fastest and biggest
selling first album ever using the internet?
By this generation, the teenagers had no other way of living
than using their computers. It created a new way of accessing information
quickly. But not only information, it was the first time that you could hear
music without buying the CD. The up and coming band at the time, the Arctic
Monkeys, used this as an advantage. They managed to put out their songs onto
different websites so people would easily have access to them. In turn, this
created a virtual fan base which continued to grow. This meant that when they
did release their CD there was great anticipation putting them against the
successful bands at the time already, for example, Coldplay. As it received a
lot of attention by fans, more and more people heard about them, aiding them to
go viral. The power that the forums were
creating was unheard of at the time.
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