What films have recently addressed these two growing film markets?
- third largest consumer market for filmed entertainment in the world
- the British economy film industry and contributed £2.9 billion in 2012
- annual UK cinema admissions (2001-2013)
- lowest 2001 – 2006
- highest 2002 – 2009
UK box office receipts in 2013 were £1,083 million, down 1% on 2012 which UK cinema admissions were down 4% on 2012. Why might revenues and admissions be flat year-on-year?
- 2013 were the lowest since 2008
- early 2000s attendances were fairly flat (ranging from 165 – 170 million)
- in 2013 revenues exceeded £1 billion for the third year in succession
- some 698 films were released at the cinema for a week or more, an increase of 51 on 2012 (7%) What might explain the long term decline of cinema admissions since the end of the Second World War? And why has it picked up since the 80s?
- highest earning film – Despicable Me 2, grossed over £47 million
- big success in the box office:Les Miserables, over £41 millionGravity, over £31 millionFast & Furious, over 25 million
- top UK independent films at the box office were:
Philomena - £11 million
Rush - £10 million
- tops the list of the highest grossing film in the UK box office but no place in thee top 20:
Skyfall
- Animation is the highest earning genre but accounting for only 5% of releases but took 21% of the total box office
Animation is now our favourite genre. Why might that be?
- 446 specialised films were released in the UK in 2013
- This earned £110 million
- 46 3D films were released in 2013 which was more than the amount which were released in 2012 (43)
- the revenue generated was 207 million pounds
If DVD/Blu-ray continues to decline and VOD grew but not for films, how can you explain the increase in the VOD market? What might be holding back the VOD market?
- The film market decreased slightly but by a smaller amount than previous years
- This means that the digital film idea market will increase
- Video sales and rentals in the UK generated around £1.1 billion in 2013 but film revenues from on-demand films reached £323 million
- The value of VOD services grew by 37%UK talent leading the world
- UK films and talent won 26 major film awards through out 2013/14Including 6 Oscars13 Baftas - The film Gravity won 4 baftas (including sound and visual effects)
- UK film, video and TV post production turnover accounts for 22% of total film industry turnover and has grown by 67% since 2008 to 1.6 billion pounds
Tax Relief
- plays a major role in attracting international productions
- provides support for UK independent productions
Film Production in 2013
- 35% of all films released were from the US
- these film accounted for 73% of box office earnings
- over 86% o f films which had a budget which was less than £500,000 failed to secure a theatrical release.
Film Distribution in 2013
- theatrical market place is dominated by only a few large companies
- the top ten distributors (D) generated 1.14 billion leaving the rest £42 million
- week days account for 41% box office
- top 10 D had 96% share of market (highest ever)
Why do you think that there are more people going to the cinema during the week day?
The most common time for someone to go to the cinema would usually be in the holidays. A lot of people also want to avoid crowed and find it easier travelling to the cinema on a weekday.
Less popcorn, fewer profits
- Concession sales were £289.7 million in 2013
- Decreased by 2% comparing it to 2012
- Most of the cinemas income comes from refreshments and drinks, the issue is the less people who go to the cinema due to the access of downloading films fast means that they make a lot less profit
- VOD film market was worth £323 million in 2013
- This was greater than television-based income
- Apple was the highest earning VOD provider
Film Audiences
- 15-24 year olds make up the greatest proportion of the UK cinema admissions
Summarise three of the most important things you have learnt about the UK film market?
One of the most noticeable things that I have learnt about is the change that people are making and being forced to make by not going to the cinemas and being more dependant on videos on demand. Although people are aware of this change, I was personally not fully aware of the extent by which the cinemas are being effected. According to studies and patterns which have been observed, it is estimated that by 2017 electronic home video streaming will overtake cinemas as the biggest contributor to the film industry regarding the total turn over. Due to video on demand sites they have quickly changed the dynamic within the film industry and have created a completely new way of watching what you want, through tablets, phones, computers and your own television.
Another recent change in the film industry through out the UK is the development of the web 2.0. This is because it has enabled film companies to share short clips of their films to the world through one button. It has also created the idea which there is usually a big run up towards a thought to be popular film. A clear example of this is the new film Spectre, this film is the most recent James Bond film. As the Bond films are very well known through out the UK they have used different types of social media to create a hype around this knew one. One way that they have advertised their film was through Snapchat, this is an app on iPhones and Androids which they put up different clips and teasers from the film.
An interesting point which I found was the the optimum age group that usually goes to the cinema is around 15-24 year olds. This was surprising to me as I would have assumed that they are also the most popular people to use these video on demand sites to watch their movies and different TV channels.
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